Snackpass
Redesigning niche features to increase user enjoyment and connection
Team
6 Designers
Role
Product Designer
Timeline
Sep 2022 -
Oct 2022
Project Type
Design Project
Skills
Prototyping
Visual Design
Interaction Design
Snackpass, an incomplete food app experience
OVERVIEW
Snackpass is a food delivery/pickup app that incentivizes social interaction through discounts and a digital pet system.
For a 3 week student club design challenge, my team and I had to redesign an app Berkeley students often used. We chose Snackpass because as users, we only utilized its main tab and disregarded all other features.
Keep track of your favorite restaurants!
Send food and create pets with friends!
We conducted 14 user interviews with other Berkeley students. We realized that it wasn’t that users didn’t want to use other tabs, it’s that users didn’t know about Snackpass’ other tabs.
Snackpass had no knowledge of the other in-app features
RESEARCH
Our findings led to more specific insights about Snackpass’ features:
We then formulated a guiding HMW statement to narrow down how to improve Snackpass.
SKETCHING
Reworking the Wallet & Social Tabs
For sketching, I looked into apps like Apple Wallet, where I found a more efficient scrolling layout and Discord, where I found emphasis on social features. We moved forward with these ideas for our next iterations.
PROTOTYPING
Making our Snackpass experience interactive
My team and I spent our last week prototyping our new wallet & social tabs and added interactions for user testing at the end of our design challenge.
Students found our Snackpass to be more exciting but a bit clunky
USABILITY TESTING
At our final club meeting, students came for the teams to conduct usability testing.
All students were easily able to locate social features
Students felt the wallet tab had a greater purpose but struggled with removing a card
We delivered on visual improvements, but there were cracks in our prototyping, leading our last days to focus on refining interactions and test cases.
A Fleshed Out Snackpass Experience
FINAL DESIGNS
REFLECTION
Designing an app with a team for the first time
This was my first app redesign, meaning some time went to me learning the UX design process itself. Looking forward into my future UX projects, I’ve learned from this project that:
It’s ok to ask for help
Being new to product design, asking my more experienced team members allowed me to execute my ideas in a fast-paced timeline.
Put in the extra care for prototyping
Making sure all test cases work would smoothen the usability testing experience and provide more relevant feedback.